ABOUT US
We are Country Life. We were there when organic food first came to the Czech Republic. Today, we are no longer alone – we are growing together with other brands, but our values remain the same.
History of Country Life
From pioneering beginnings to what is now a normal part of life.
- 1991 We are starting out. The idea to establish Country Life back then in former Czechoslovakia had been maturing in the mind of our founder Otakar Jiránek for some time. In this particular year the wholesale distribution business and the first health food store are established and the first organic food arrives.
- 1991. We are opening our first health and organic food store in Czech Republic – at Melantrichova 15, Prague 1. You can still find us there today. Though today you can also enjoy a good cup of coffee there, sit down for a while and go your shopping.
- 1998. We open a self-service vegan restaurant on Melantrichova Street in Prague. To this day, we cook according to our recipes – fresh food every day from plant-based ingredients.
- 2003. We move to Nenačovice. A modern low-energy building, the first passive house in the Czech Republic is built on the site of an old cowshed. It becomes the headquarters of our company.
- 2004. We begin to organize Biodožínky. At our headquarters in Nenačovice, we hold our first health food festival, which becomes a significant event in the organic world and attracts thousands of visitors every year.
- 2023. A new era is beginning. We are becoming part of a group that will later be named Living Econic – a family of traditional brands united by shared values and a vision for a sustainable future.
We are part of the Living Econic group
A family of strong and traditional brands in the field of organic, vegan, raw, and gluten-free products. Our shared vision is to grow and provide top service to the independent market and offer high-quality, affordable, healthy and environmentally friendly products to our customers.
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